Greene has Article Published in Social Media Peer Journal

Shelley W. Greene of Highfalls, associate vice president for institutional advancement at Randolph Community College, has published an article in the Journal of Digital & Social Media Marketing, a major peer-reviewed journal for those involved in the marketing of products and services using digital channels.

The article, titled “Long Live the Relationship,” appears in the Practitioner Papers section of the August 2013 edition of the journal. It focuses on building relationships with consumers through social media.

Greene earned a B.A. in Mass Communication/Marketing from Campbell University, graduating Magna Cum Laude, and completed her Master of Science degree in Integrated Marketing Communication in West Virginia University’s online master’s program, graduating with a 4.0 GPA.