When the town of Robbins wanted to undertake a rebranding project last
fall, they turned to Randolph Community College’s Advertising and
Graphic Design students to design a new logo that reflected that brand.
“Randolph Community College is well known for its excellence in
Advertising and Graphic Design,” said Robbins Town Manager David A.
Lambert. “I had heard that Lisa Hughes’ had done a number of innovative
‘real world’ activities with students, and I was eager to see if RCC
could partner with Robbins on our logo project.”
Fifteen
second-year students in Hughes’ GRD 281-Design of Advertising course
began work on the project last fall with a trip to Robbins to find out
about the town. Lambert said Robbins has a long history of reinventing
itself. “We wanted a fresh start and something that symbolizes where we
are going as a community,” he said.
For more on this story, go to http://www.randolph.edu/headlines/1528-robbins-logo-agd.html.
Tuesday, April 11, 2017
Logo by Randolph Community College Advertising & Graphic Design Student Adopted by Robbins
Labels:
Advertising and Graphic Design,
Randolph Community College,
Robbins,
student project,
Sydney Bartholow,
town of Robbins
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